Category: SEO

Understanding Best Practices in Technical SEOUnderstanding Best Practices in Technical SEO

Regardless of the type of business,all businesses with online presence should incorporate Search Engine Optimization (SEO) in their marketing strategy. SEO is not only about using the right keywords. There are also technical aspects that every digital marketer should take time to understand.

There are best practices in technical SEO that are inherently part of services offered by SEO companies these days. These practices are not that complicated,especially when you understand the following optimization concepts:

Code Efficiency 

This refers to how the website was developed. Bloated codes are inefficient and can slow down the website’s loading time. On-page optimization also includes minimizing the website code. Any company offering SEO agency services in Hong Kong should know that less code means search engines can understand the semantic meaning of a page and can help with better ranking.

Website Speed

Websites should at least load within 2.5 seconds. Faster website means superior user experience and better ranking. Just like in a physical store â doors should be immediately opened to let prospective customers in. Aside from minimized codes,optimizing images is also important to ensure faster loading of website pages.

Mobile Responsiveness

People who are always on the go are most probably using their smartphones,a significant trend in digital marketing. Responsive websites simply mean providing equally superior user experience on smaller devices such as tablets and smartphones. Optimizing sites for mobile responsiveness is a typical part of SEO services. Google rewards mobile responsive websites by delivering them more than a non-responsive website.

Security

Just like typical website visitors,search engines like Google also prefer secure websites. No one likes to visit a website and risk infecting their computer with malware so search engines favor those websites protected with a Secured Socket Layer (SSL) certificate. This is a communications protocol that helps protect the connection between the visitor and the webpage.

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Common SEO Services for Businesses TodayCommon SEO Services for Businesses Today

Even when cities have reopened,more businesses are still opting to continue strengthening their online presence. This is a strategic step to compensate for the lack of revenue from their physical stores. For business owners who haven’t started yet,this is also the best time to be knowledgeable and strategic when it comes to online marketing efforts.

Aside from reputation and brand management,Search Engine Optimization (SEO) is a must-have for businesses in the digital world. There are several companies to choose from,but here are some of the SEO services commonly offered to businesses these days:

Consultancy

Businesses who are still looking at how to improve their website or online store will definitely benefit from this service. During consultancy,SEO consultants typically provide recommendations and actionable items depending on the marketing goals of the business. Adding an extra layer of guidance and expertise is a great way to ensure that the entire SEO process is based on strategic and ethical foundations. SEO consultancies are often offered as part of bundled packages in a per-hour basis.

Audits

Aside from consultation,companies offering Affordable SEO services in Hong Kong and other countries in Asia are likely to perform Technical SEO audits. This entails mapping out the structure of the client’s website and crosschecking with technical capabilities that needs to be implemented. Identifying low and high-impact roadblocks is also included in a typical SEO Audit checklist. An effective technical SEO audit always require asking the right questions,before a maintenance plan can be created and implemented.

Training     

While reading books and referring to online resources can be helpful for digital marketers,experience is still the best teacher. Years of experience make SEO experts credible to provide training as they have seen results first-hand and have tried implementing several best practices. Training as part of several SEO services in Hong Kong,Philippines,Singapore,and other countries should be a top-priority for businesses.  

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Is Tiktok Marketing Appropriate for Your Business?Is Tiktok Marketing Appropriate for Your Business?

A number of businesses use various applications in order to reach not only their target customers but also to build future markets as well. Marketers need to fully utilize all available platforms and channels and use their basic SEO training to attract the required number of relevant customers. TikTok is one of those apps that is currently on the rise,so it’s only natural that marketers are looking for ways to promote their products and services effectively on this trending app.

Here are some of the ways marketers can use TikTok for the benefit of their businesses:

Hashtag Challenges

Inspired by Twitter,this activity relies heavily on user participation,allowing brands to spread their message in an organic manner. Because most of these hashtag challenge campaigns are non-sponsored,it attracts a wider range of audience,even those that tend to be skeptical towards overly blatant promotions. These types of challenges become even more successful when initiated by popular influencers because of their extensive reach.

In-feed Native Ad

Instagram stories are presented in full-screen mode,making them an ideal spot for advertisements. TikTok has the same feature called in-feed native ads which allow marketers to include not just website links but also order now buttons for quicker purchase on the actual ad. These make it easier for users to go directly to the page if they’re interested in the product or service. Because these ads are skippable,these won’t overwhelm the users.

User-Generated Content

Generation Z is all about the immersive experience. This is the primary reason why this demographic no longer sits at home to enjoy traditional broadcast TV. Netflix and other streaming sites thrive because users do not need to follow a certain schedule to watch their favorite shows. Marketers who want to tap this market should make them involved through user-generated content (UGC) that encourages them to create and not be passive.

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Push Button Influence: SEO Evangelist Dori Friend Reviews Alex Mandossian’s collaboration with Steve OlsherPush Button Influence: SEO Evangelist Dori Friend Reviews Alex Mandossian’s collaboration with Steve Olsher

SEO evangelist, Dori Friend develops digital marketing methodologies that work. Recently, she conducted a review of Alex Mandossian’s Push Button Influence.

IONE, CA / ACCESSWIRE / March 18, 2016 /SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. Recently, she conducted a review of-, the latest program from new media influencer, Alex Mandossian.

Mandossian is responsible for the wildly popular Teleseminar Secretsâ ¢, a program that helped thousands achieve their coaching and consulting goals. Push Button Influence is a collaboration with author and reinvention expert, Steve Olsher that will teach authors, small business men and women, coaches, consultants, and speakers those methods that gain immediate influence over their target markets and gain media exposure. Dori Friend is an already successful digital marketing talent in her own right, so when asked to review the Push Button Influence program she was keen to help.

“I met Alex on a flight to Cincinnati,” says Friend. “We were both headed to the same seminar and ended up discussing problem areas of my business. Later, I purchased an hour of consulting time. He didn’t just give me an hour, he helped until the project was finished. The sales letter he made for me made over five hundred thousand to date. Suffice it to say I’m a believer.”

Friend will be reviewing the program over the course of a few months on her own website beginning on February 11, 2016. The program was designed to be a blueprint for those engaging in online sales to achieve “push button influence” with their target market. The duo completed beta testing with a small group of members who, Friend points out, “â ¦paid them to be test subjects.â Mandossian and Olsher believe they have a highly effective and beta test proven method for securing significant new media exposure and taking control of their own channels of distribution.”

“From time to time, I try to use my website as a platform to help others quickly gain control over their sales funnel and digital influence,” says Friend. “I have reviewed other systems in the past when I was familiar with the expert, and having worked with Alex I knew that this was something my followers and clients would most-likely gain something from.”

Friend will be publishing the results of her- review, along with a list of training recommendations and bonus sources that compliment the program, on her website:http://www.dorifriend.com/reviews/push-button-influence-review-and-bonus-by-dori-friend/

Push Button Influence will become available starting March 31, 2016.

About Dori Friend

SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. As a self-proclaimed “SEO Geek”, Friend’s passion is designing and building digital products and SEO software to streamline the SEO process for others.

Dori Friend
3451 Dry Creek Rd
Ione, CA 95640
United States
dori@dorifriend.com
http://www.dorifriend.com

Source: SEONitro LLC